Search Engine Optimization, SEO

No one can guarantee search engine placement (regardless of their claims). However, below are some proven strategies which will optimize your site and increase your search engine rankings over time.

* Initial Consultation. Our Search Engine Optimizer will have a telephone consultation with you. He will review the web site content and conduct a historical data search to determine the best keywords to maximize traffic. Many SEO companies will (boast) about delivering 50 or 100 keywords. But quantity is not the mark. For example the most effective real estate on any website is the title tag. This is the horizontal bar at the very top of a website. This is the first thing Search Engines "see". How many keywords can you effectively fit into the title tag? No more than 10.

Custom Website Design Consultation

*Competitive research and Optimization of web site for up to 10 keywords and phrases. We will define the competitive landscape & agree upon ranking goals. Competitive research helps define the magnitude of the Search project. Once the level of competition is understood, appropriate strategies are decided upon to reach first page ranking for up to 8 major keywords and phrases. We will research all keywords relevant to your business and find 10. The maximum number of keywords that can be optimized per page is 4.

*Search Engine Optimization is only one of many ways to earn a favorable ranking. Implementing a Link Strategy can be as effective. "Importance" is one of the 100 signifiers recognized by Search Engines such as Google and Yahoo. Importance is determined by how many links, both reciprocal and one-way, your website has. For example, Levis is ranked number one when "jeans" is used as a keyword. One of the factors influencing their top ranking is the fact that they have 12,800 links.

*Professionally written homepage copy. Homepage copy is the most important copy your website will have. The keywords chosen should be written into the homepage text by a professional copy writer.

Effective Search Marketing (SM) campaigns consist of two broad categories: "On-page factors" and "Off-page factors." Renaissance Media Group's Web Solutions' SM engages both areas for maximum value to our customers.

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